Dean Dempsey Naturelly Founder

Founder of Naturelly – Dean Dempsey talks to Drinkpreneur

Why juice drink? What is special about Naturelly?

Naturelly Jelly Juice is both a great tasting juice drink and a scrumptious jelly snack for kids aged 2+. It’s gelatine free so suitable for vegetarians and those practicing religious diets. Naturelly has no added sugar, no added sweeteners and only 36 kcal. It also contains only 7g of naturally occurring fruit sugar. It is also the perfect after school and post sports treat for health conscious parents due to the special jelly we use called Gellan Gum which helps fill children up until meal time and helps to stop the demands for both a sugary drink and snack.

Today, our youngest generation is suffering from overweight. What are the main causes of such illnesses like diabetes, heart diseases and etc. Is Naturelly healthy for young kids?

There have been many bad influences that have had an impact on the weight of young children here in the UK and Europe, in fact 1 in 4 are obese by the time they leave primary school which is shocking to say the least. A lack of exercise, kids not playing out as much as they used to through being plugged into their games consoles as well as the amount of refined and added sugar in the food and drinks we give to our kids, have all contributed to them having an unhealthy lifestyle. Our mission is to help and inspire parents to help their children have fun and live healthier. Naturelly is both healthy and fun for kids, it is not just the product it is also and just as important the lifestyle too.

Through our brand values of being playful, imaginative and active we encourage parents to have fun with their children by playing out together as a family.

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What kind of difficulties have you had since the very beginning of Naturelly project?

There are many challenges that we are facing from sales, operations, logistics, finance and production. The biggest difficulty so far has been production and working with different suppliers to create such an innovation that will be of the right quality and experience for parents and their children. We initially produced a small run for trial purposes in Cheshire and learn so much, this was needed in order to get feedback from parents, children, buyers and industry experts in order to provide what we now believe is the perfect solution.

This year DrinkPreneur Live attracted such retailers like Tesco, Waitrose, Petty Wood and Selfridges & In your opinion, what are the most important benefits Naturelly team will gain during the event?

The most important benefits of the drinkpreneur event is the amazing opportunity to meet industry professionals that have seen it done it, have stories to share and experiences I can learn from. I also welcome the chance to meet buyers who could be interested in our innovation and of course commercial partners like Petty Wood.

We are wishing you luck during competition and success for Naturelly. Do you have some advice for other startups?

Believe in yourself, believe in what you are doing, make a prototype, develop your brands core values and have a purpose of being. Experiment, learn, develop, experiment, learn, develop, try stuff and enter competitions, you will surprise yourself and you’ll meet interesting folk along the way. Be fearless – easier said than done though mind.

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