Naturelly Jelly Juice has been announced as one of six winners of the ground-breaking Grocery Accelerator Programme.
This is a fantastic achievement for Naturelly, whose gelatine-free Jelly Juice drink for kids aged 2+ faced stiff competition from 322 companies to secure the industry-recognised prize.
The investment competition was run alongside the Speciality & Fine Food Fair with the funding decision being made at the trade show. Naturelly founder Dean Dempsey was put through intensive workshops and asked to pitch to investors. He was required to present on stage in front of peers and buyers. The Naturelly brand emerged as one of the six innovative food and drink brands to receive the Grocery Accelerator Program prize.