About Super Naturelly. More Play. Less Sugar.
Super Naturelly was created to make treat time a little better for modern families. We believe kids deserve all the fun of confectionery, without the mountains of sugar that so often come with it.
That’s why we’re building a new generation of better-for-you treats, healthy sweets and snacks—from fruit gummies with less sugar to sugar-free vitamin Power Pops (lollipops)—all designed to fit active family lifestyles.
Our Story
Powered by Nature. Inspired by Childhood.
Being parents ourselves, we know childhood isn’t supposed to happen sitting still.
It’s climbing trees, kicking footballs, building dens, riding bikes, dancing around the kitchen and discovering the world one adventure at a time.
Somewhere along the way, childhood has become a little more sedentary. More scrolling. Less playing..
We wanted to create a brand that supports choices for healthy treats and healthier snacks while celebrating everything that makes childhood magical. That’s how Super Naturelly was born.
Super Natural. Super Powerful.
Our Mission
To fuel kids to move, play and live boldly — powered by nature, not sugar spikes.
To create better treats and snacks that help parents make better choices—without taking away the fun.
Whether it’s a lunchbox, an after-school snack, a family day out or a weekend adventure, we want Super Naturelly to be the treat parents feel good about reaching for.
Sweet from real fruit. No added sugar. Nothing empty.
Nature, With Attitude
We believe healthier choices can still be colourful, exciting and full of personality.
Our products are made for kids with big imaginations, muddy knees and endless energy—and for parents who want less guilt and more joy.
Because kids don’t need perfect childhoods.
Because kids don’t need perfect childhoods.
CHILDHOOD. UNSCREENED.
Super Naturelly is about more than the healthy sweets and treats we make.
Childhood. Unscreened. is our campaign encouraging families to spend less time scrolling and more time playing, exploring, creating and making memories together.
Because the best moments of childhood rarely happen on a screen.
They happen outside.
Or at least away from one.
Super Natural. Super Powerful.
Better treats for growing kids.
Less sugar. More goodness.
Less scrolling. More playing.