Super Naturelly

School’s out. They’re hungry. You’re trying to get everyone home. Then comes the inevitable question…

“Can I have a treat?”

We know the moment.

And here’s the thing: we don’t think there’s anything wrong with it.

At Super Naturelly, we’re not interested in taking treats out of childhood. Quite the opposite. We believe children should have after-school treats.

We think childhood should have plenty of them.

Childhood is supposed to have treats

Ice creams at the seaside.

Sweets at the cinema.

Something from your bag after swimming.

A lolly after school.

These little moments are part of growing up.

Our philosophy has never been about making childhood perfectly healthy, perfectly organised or perfectly behaved.

Where’s the fun in that?

We’d rather find ways to make some of those everyday choices a little better — without kids feeling like they’re missing out.

And the after-school treat seemed like a pretty good place to start.

3:30pm. The danger zone.

They’ve been at school all day.

They’re tired. They’re hungry. And there’s still a journey home, football practice, swimming, homework or whatever else the evening has in store.

For many families, school pick-up comes with a little treat.

But traditional confectionery can mean another hit of sugar at exactly the point in the day when parents might rather avoid one.

So we asked ourselves a simple question:

Could we make the after-school lolly better?

Meet the Power Pop 🍭

Our answer is the Super Naturelly Power Pop.

To a child, it’s simple.

It’s a lolly.

That’s important.

We’re not trying to convince them that a carrot stick is secretly a sweet. We’re not disguising something worthy as a treat.

It’s an actual lollipop.

The difference is what’s inside.

Zero sugar.
8 vitamins.
Sour Lemon Zing.
One proper lollipop.

So they get the treat they’re asking for.

And you get a slightly different answer to:

“Can I have a lolly?”

And there’s another unexpected benefit…

Lollipops take a while to eat.

We can’t officially promise peace and quiet.

But if the journey home suddenly becomes approximately ten minutes calmer while someone concentrates very seriously on their Power Pop…

We’ll take it. 😂

Sometimes the best parenting wins are the small ones.

Less guilt. More joy.

There’s a bigger idea behind all of this.

We don’t believe better choices for kids need to be about restriction.

Childhood shouldn’t become a long list of things they can’t have.

We’d rather rethink the things they already love.

Less sugar doesn’t have to mean less fun.

A better-for-you treat can still feel like a proper treat.

And parents shouldn’t have to choose between giving their child something they’ll love and something they feel happier about giving them.

That’s the thinking behind Power Pops.

They call it a lolly.
You call it zero sugar + 8 vitamins.

Then put the screen down and go play.

Of course, the lolly isn’t really the important bit.

What happens next is.

Get home. Drop the school bag. Kick a ball around. Get on the bike. Build a den. Head to the park. Find some mates. Get muddy.

Because that’s what Childhood. Unscreened. is really about.

Not perfect parenting.

Not banning screens.

Just trying to create a little more space for the stuff childhood has always been brilliant at.

Moving. Playing. Exploring. Laughing.

Preferably with sticky fingers.

Although, thankfully, these ones aren’t covered in sugar.

Sweet Move, Mate. 🍭

Super Naturelly Power Pops

Zero Sugar • 8 Vitamins • Sour Lemon Zing

A better little treat for school pick-up, days out and all the adventures in between.