Less Scrolling. More Playing. Helping parents not only choose natural sweets but also raise active kids that are healthier and happier through play, better choices and real childhood adventures.
Childhood. Unscreened. is our campaign to encourage children to spend less time scrolling and more time playing, exploring, creating and moving. Here you’ll find ideas, inspiration and practical advice to help families enjoy healthier, happier childhoods.
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Family Bike Rides: The Best Summer Adventure Doesn’t Need a Screen
Family Bike Rides: The Best Summer Adventure Doesn’t Need a Screen Summer doesn’t always need expensive…
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Summer Holidays Don’t Need to Mean Endless Snacking
Summer holidays often mean more snack requests. Discover practical tips to keep children active, reduce boredom…
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What Makes a Better Snack for Kids?
Wondering what makes a better snack for kids? Discover practical tips for choosing healthier snacks, reducing…
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Play Isn’t Time Off From Learning. It Is Learning.
There was a time when childhood was simple. School finished. Bags were dropped by the front…
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Why Outdoor Play Is Still the Best After-School Activity for Kids
Why Outdoor Play Is Still the Best After-School Activity for Kids Looking for simple after-school activities…
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Raising Happy Kids Without the Pressure of Perfect Parenting
Raising Happy Kids Without the Pressure of Perfect Parenting Every parent wants the best for their…
Fuel for Play
We believe active kids deserve better treats. That’s why we’ve created natural sweets, fruit-based gummies and sugar-free Power Pops with less sugar and more goodness—made for families who want to fuel play, not just satisfy a sweet tooth.